Glossary term 32 of 33
Third-party signal
A fact about you published by someone else: a review platform, a directory, a publication, a licensing body.
What does Third-party signal mean?
A fact about you published by someone else: a review platform, a directory, a publication, a licensing body. Carries more corroborative weight than anything you say about yourself, and is weighted by the authority of the source rather than by volume.
Quoted without alteration from the glossary of ECHO: How to Make AI Recommend Your Brand.
Which ECHO pillar does Third-party signal belong to?
Third-party signal belongs to Corroboration, pillar 2 of the ECHO framework. Does it trust what it knows?
The second ECHO pillar. The independent confirmation of your entity's facts across sources the machine already trusts. Corroboration is what turns a claim you make about yourself into something a system is willing to repeat.
If it knows you exist but will not repeat what it knows, the problem is Corroboration. It is built in part 3: corroboration, across chapter 5 and chapter 6.
The principle, drawn from information retrieval research, that a fact confirmed by multiple independent authoritative sources is treated as ground truth.
The second ECHO pillar. The independent confirmation of your entity's facts across sources the machine already trusts.
A fact you publish about yourself, on a property you control.
The listing that supplies a large share of a local business's entity data.
What a system treats as settled fact rather than as a competing claim.
Nearby in the glossary
The glossary runs alphabetically. Structured data comes before Third-party signal and Zero-click search after it.