Glossary term 33 of 33
Zero-click search
A query resolved without the user visiting any result.
What does Zero-click search mean?
A query resolved without the user visiting any result. The condition that breaks the link between ranking and traffic, and the reason presence in the answer became the thing worth measuring.
Quoted without alteration from the glossary of ECHO: How to Make AI Recommend Your Brand.
Which ECHO pillar does Zero-click search belong to?
Zero-click search belongs to Output, pillar 4 of the ECHO framework. Can you tell whether any of it is working?
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
If you cannot tell which of these is happening, the problem is Output, and that is where to start. It is built in part 5: output, across chapter 9 and chapter 10.
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
ECHO's primary output metric. Across the queries that matter to your business, the percentage of AI-generated responses in which your brand appears.
The older visibility metric: the percentage of search results for target keywords that feature your brand.
Nearby in the glossary
The glossary runs alphabetically. Third-party signal comes before Zero-click search, and this is the last term.