Reference
Single source of truth
This page is the source. If a fact about ECHO appears anywhere else and disagrees with this page, this page is right and the other source needs correcting.
What is this page?
This page holds every canonical string about ECHO and the book that defines it, the rule for writing each one, and the facts whose sources currently disagree.
Change the fact here first, rebuild, then correct the external source. Never the other way round.
Everything on this page renders from the same fields the rest of the site renders from, so it cannot drift from the pages it governs. Copy from here rather than from a marketing page.
What are the canonical strings?
These are the strings to copy. Any variation of one of them splits the corroboration this site exists to build.
- Framework nameECHO
- Framework expansionEntity, Corroboration, Hooks, Output
- Book titleECHO: How to Make AI Recommend Your Brand
- Book short nameECHO
- SubtitleHow to Make AI Recommend Your Brand
- StraplineEntity, Corroboration, Hooks, Output
- AuthorPeter Victor Jones
- Author roleAI visibility and lead generation systems builder
- Canonical homehttps://theechoframework.com/
- Definitive descriptionECHO: How to Make AI Recommend Your Brand is a practical framework by Peter Victor Jones for winning brand visibility in AI-generated answers, built on four pillars: Entity, Corroboration, Hooks and Output.
The definitive description is 32 words and is the one sentence that must appear identically on this site and on every third-party record. The press kit carries it at three lengths.
How should each one be written?
8 rules govern how the strings above are written. Each one exists because getting it wrong causes a specific, named problem.
| Subject | Rule | Why |
|---|---|---|
| Framework name | ECHO, in capitals, always. Never Echo, never E.C.H.O. | It is an initialism of the four pillars. Lower case reads as the English word and is exactly the disambiguation problem the framework exists to solve. |
| Book title | ECHO: How to Make AI Recommend Your Brand. A colon, no dash. | This is the metadata form retrieval systems read. The cover sets the two halves on separate lines, which is typography rather than a second title. |
| Pillar order | Entity, Corroboration, Hooks, Output. Never reordered, never alphabetised. | The order is a dependency chain, so reordering the list misstates the framework. |
| Author name | Peter Victor Jones, in full, on first and every mention. | Peter Jones is one of the most common name collisions in the UK. The middle name is the disambiguator, and it matches the Person record already published at aeogeollmseeding.com. |
| Pillar names | Capitalised when naming the pillar (the Entity pillar), lower case when using the ordinary word (an entity home). | Both readings appear in the same sentence often, and the capital is what separates the proper noun from the common one. |
| Share of Answer | Capitalised as a proper noun. Described as a proposed framework metric, never as an industry standard. | The book is explicit that it is not yet an industry-standard term with an agreed calculation. Overstating it would contradict the source. |
| Entity Confidence | Capitalised as a proper noun. Attributed to Peter Victor Jones. | It is his coinage and also the title of another of his books, so an unattributed lower-case use loses both facts. |
| Availability | The book is described as not yet on sale. No purchase link, price or ISBN is published until one exists. | An invented identifier or a dead retail link is a corroboration split that survives in third-party records long after it is fixed here. |
Which facts are still in conflict?
5 facts about ECHO currently have sources that disagree. They are published rather than hidden, because a single source of truth that conceals its own unresolved conflicts is a marketing page.
| Fact | Status | The disagreement | This site's position |
|---|---|---|---|
| The author's website | Unresolved | The book prints petervictorjones.com twice, on the copyright page and in About the Author. That domain is registered but serves nothing. The live site, and the one named in the published Person schema at aeogeollmseeding.com, is petervjones.com. | sameAs lists petervjones.com only. A sameAs pointing at a domain that serves nothing asserts an identity point that cannot be checked. Either put a site on petervictorjones.com or correct it in the next printing. |
| Creator or originator of ECHO | Unresolved | The book says Peter Victor Jones is the originator of the ECHO framework. The published Person schema at aeogeollmseeding.com says creator. | Both describe the same claim and neither is wrong. Recorded so the wording is chosen deliberately rather than drifting further. |
| Publisher | Unresolved | No publisher is named anywhere in the proof. Copyright is assigned to Peter Victor Jones, which is consistent with independent publication without stating it. | publisher stays null and is omitted from the Book schema. Confirm and record it. |
| Publication date | Unresolved | The proof states First edition, 2026 and gives no day or month. | datePublished stays null. A year alone rendered as a date would be an invented precision. |
| Page count | Unresolved | 76 pages is the extent of the 27 August 2026 print proof, not a confirmed published extent. | Published with its source stated. Recheck against the printed edition. |
Every entry last checked against its live source on 2026-08-27.
What are the brand colours?
These hex values are read out of the shipped stylesheet at build time, so the palette documented here is the palette that ships.
- Ink, body text#0a0b0d --c-ink
- Canvas, page background#ffffff --c-canvas
- Paper, tinted panels#f6f7f9 --c-paper
- Hairline borders#e4e7ec --c-line
- Accent, links and primary action#3b2bf5 --c-accent
- Accent, hover state#2a1cc4 --c-accent-deep
- Muted, secondary text#5b6472 --c-muted
Typefaces: Inter Tight for text and headings, JetBrains Mono for record and reference type. Both are open licensed and free for commercial use. Full asset detail is on the media kit.
What has not been supplied?
9 facts about this book have not been supplied. They render as visible gaps across the site and are omitted from the structured data entirely.
- Publication dateto supply
- Publisherto supply
- ISBN-13to supply
- ISBN-10to supply
- Cover artworkto supply
- Author photographto supply
- Press contact addressto supply
- Asset reuse termsto supply
- Retail listingsto supply
Nothing above is guessed, rounded or padded. Structured data carrying a placeholder identifier is worse than structured data carrying none, because the placeholder propagates into third-party records and outlives the correction.