Glossary term 14 of 33
First-party signal
A fact you publish about yourself, on a property you control.
What does First-party signal mean?
A fact you publish about yourself, on a property you control. Necessary but not sufficient: first-party signals establish the claim that third-party signals then corroborate.
Quoted without alteration from the glossary of ECHO: How to Make AI Recommend Your Brand.
Which ECHO pillar does First-party signal belong to?
First-party signal belongs to Corroboration, pillar 2 of the ECHO framework. Does it trust what it knows?
The second ECHO pillar. The independent confirmation of your entity's facts across sources the machine already trusts. Corroboration is what turns a claim you make about yourself into something a system is willing to repeat.
If it knows you exist but will not repeat what it knows, the problem is Corroboration. It is built in part 3: corroboration, across chapter 5 and chapter 6.
The principle, drawn from information retrieval research, that a fact confirmed by multiple independent authoritative sources is treated as ground truth.
The second ECHO pillar. The independent confirmation of your entity's facts across sources the machine already trusts.
The listing that supplies a large share of a local business's entity data.
What a system treats as settled fact rather than as a competing claim.
A fact about you published by someone else: a review platform, a directory, a publication, a licensing body.
Nearby in the glossary
The glossary runs alphabetically. Entity home comes before First-party signal and Google Business Profile after it.